During the time I was working as Customer Support Representative for Google AdWords with customers in the Spanish market, I realized that there were many companies trying to increase their presence online.

I started my own business to really help these companies in their transformation to the digital world. In terms of Google Ads, the goal was selling new updates and solutions, managing and optimizing customer accounts to increase ROI, conversions and branding.

3 MOST POPULAR TYPES OF GOOGLE ADS CAMPAIGN

Each client is different because they have different needs. That is the reason why I had to analyze and set strategies for each one of them depending on the clients’ needs.

SEARCH: 80% of my customers decided to set Search Campaigns. This type of Google campaigns allowed my clients to be found when potential customers were looking for theirs services/products on Google.

 

DISPLAY: 50% of my clients realized that Remarketing campaigns were very useful. They decided to set a Remarketing campaign to show specific banners (Display ads) to potential customers who visited the website.

 

YOUTUBE: this type of campaign was very interesting for some of my clients. For example, travel agencies can take advantage of pictures and videos (powerful resources) to show a short advert to potential customers.

WHEN I ACHIEVED MY GOAL