FIRST STEP: TAG MANAGER

The first step is to paste Tag Manager tags on a website source code so I can launch new tags with just a few clicks. It is the web’s most popular enterprise-grade tag management solution. Once it is working properly, I set Google Analytics up from Tag Manager so I do not have to paste Google Analytics tag.

SECOND STEP: GOOGLE ANALYTICS

Once the account has been created and the platform is registering information, I can analyze data and make decisions based on a huge range of variables: bounce rate, view pages, visitors, pages per session, and so on. Basically, I can make decisions because I have in mind the user behavior when navigating on the clients’s website.

THIRD STEP: GOOGLE SEARCH CONSOLE

It is very important to use Google Search Console to improve organic positioning. This is a free tool that helps monitoring your site’s presence in Google Search results. The use of this tool can help understand how Google views your site and optimize its performance in search results.